Responding to Email Leads

Lead Case: "I’m interested in your…"

Vehicle is available:

Hi [Name],

Thank you for your interest in our [insert specific vehicle; ex: 2016 Volvo XXX XXXX]. We’d love to have you come in for a test drive and to learn more about this vehicle and other vehicles that you might be interested in. Are you available to come in to the dealership on [specific date range]?

Looking forward to hearing from you!

Kind regards,

[your name]

[your phone number]

[dealership name]

[dealership address]

Vehicle is no longer available:

Hi [Name],

Thank you for your interest in our [insert specific vehicle; ex: 2016 Volvo XXX XXXX]. Unfortunately, this vehicle just drove off the lot with its new owner. We do have a few similar vehicles if you’re still in the market, including our [insert similar vehicle; link to CarGurus listing]. Would you be interested in coming in to learn more about this vehicle and other vehicles that might meet your needs? We’ll be open [insert dealership hours] if you’d like to set an appointment or stop in to the store.

Looking forward to hearing from you!

Kind regards,

[your name]

[your phone number]

[dealership name]

[dealership address]

Lead Case: "I’d like to know your best price for..."

Room for negotiation:

Hi [Name],

I saw that you filled out the form on our CarGurus listing – thanks for your interest!

The [insert specific vehicle; ex: 2016 Volvo XXX XXXX] is still available at the listed price of [$XXXX], which is a [Great Deal/Good Deal/Fair Deal/etc.] according to CarGurus. We’d love to have you in to test drive and talk financing options, and to see if we can reach a price that works for both of us.

Are you available to visit the dealership on [specific date range]? Looking forward to hearing from you!

Kind regards,

[your name]

[your phone number]

[dealership name]

[dealership address]

No room for negotiation:

Hi [Name],

I saw that you filled out the form on our CarGurus listing – thanks for your interest!

The [insert specific vehicle; ex: 2016 Volvo XXX XXXX] is still available at the listed price of [$XXXX], which is a [Great Deal/Good Deal/Fair Deal/etc.] compared to similar vehicles in your area listed on CarGurus. We are confident in this vehicle and would love to have you in to test drive, if you’re still interested.

Are you available to visit the dealership on [specific date range]? Looking forward to hearing from you!

Kind regards,

[your name]

[your phone number]

[dealership name]

[dealership address]

Lead Case: "I’d like to test drive your…"

Vehicle is available:

Hi [Name],

Thank you for your interest in our [insert specific vehicle; ex: 2016 Volvo XXX XXXX]. Our team is looking forward to having you in for a test drive. Are you available to come in to the dealership on [specific date/date range]?

Looking forward to hearing from you!

Kind regards,

[your name]

[your phone number]

[dealership name]

[dealership address]

Vehicle is no longer available:

Hi [Name],

Thank you for your interest in our [insert specific vehicle; ex: 2016 Volvo XXX XXXX]. Unfortunately, this exact vehicle just drove off the lot with its new owner. We do have a few similar vehicles if you’re still in the market, including our [insert similar vehicle; link to CarGurus listing]. Would you be interested in coming in to learn more about this vehicle?

We’re open [insert dealership hours] if you’d like to set an appointment or stop in to the store.

Looking forward to hearing from you!

Kind regards,

[your name]

[your phone number]

[dealership name]

[dealership address]