Responding to CarGurus Email Leads

Lead Case: "I’m interested in your…"
The vehicle is available: 

Subject Line: The information you requested on the CarGurus [insert specific vehicle; e.g. 2020 BMW]

Hi [Name],
 
Thank you for your interest in our [insert specific vehicle]. We’d love to have you come in for a test drive and to learn more about this vehicle and other vehicles that you might be interested in. Are you available to come in to the dealership on [specific date range]?
 
Looking forward to hearing from you.
 
Kind regards,

[your name]
[your phone number]
[dealership name]
[dealership address]
The vehicle is no longer available: 

Subject Line: Follow up on the CarGurus [insert specific vehicle; e.g. 2020 BMW]

Hi [Name],
 
Thank you for your interest in our [insert specific vehicle]. Unfortunately, this vehicle was just sold.

We do have a few similar vehicles if you’re still in the market, including our [insert similar vehicle; link to CarGurus listing]. Would you be interested in coming in to learn more about this vehicle and other vehicles that might meet your needs? We’ll be open [insert dealership hours] if you’d like to set an appointment or stop in to the forecourt.
 
Looking forward to hearing from you.
 
Kind regards,
[your name]
[your phone number]
[dealership name]
[dealership address]
Lead Case: "I’d like to know your best price for..."
Room for negotiation:

Subject Line: Pricing for the CarGurus [insert specific vehicle; e.g. 2020 BMW]

Hi [Name],
 
I saw that you filled out the form on our CarGurus listing – thanks for your interest!
 
The [insert specific vehicle] is still available at the listed price of [£x], which is a [Great Deal/Good Deal/Fair Deal/etc.] according to CarGurus. We’d love to have you in to test drive and talk financing options, and to see if we can reach a price that works for both of us.
 
Are you available to visit our forecourt on [specific date range]? Looking forward to hearing from you.
 
Kind regards,
[your name]
[your phone number]
[dealership name]
[dealership address]
No room for negotiation:

Subject Line: Pricing for the CarGurus [insert specific vehicle; e.g. 2020 BMW]

Hi [Name],
 
I saw that you filled out the form on our CarGurus listing – thanks for your interest!
 
The [insert specific vehicle] is still available at the listed price of [£x], which is a [Great Deal/Good Deal/Fair Deal/etc.] compared to similar vehicles in your area listed on CarGurus. We would love to have you in to test drive if you’re still interested.
 
Are you available to visit our forecourt on [specific date range]? Looking forward to hearing from you.
 
Kind regards,
[your name]
[your phone number]
[dealership name]
[dealership address]
Lead Case: "I’d like to test drive your…"
The vehicle is available: 

Subject Line: Test drive the CarGurus [insert specific vehicle; e.g. 2020 BMW]

Hi [Name],
 
Thank you for your interest in our [insert specific vehicle]. Our team is looking forward to having you in for a test drive. Are you available to come into our forecourt on [specific date/date range]?
 
Looking forward to hearing from you.
 
Kind regards,
[your name]
[your phone number]
[dealership name]
[dealership address]
The vehicle is no longer available: 

Subject Line: Test drive the CarGurus [insert specific vehicle; e.g. 2020 BMW]

Hi [Name],
 
Thank you for your interest in our [insert specific vehicle]. Unfortunately, this exact vehicle just drove off the forecourt with its new owner. We do have a few similar vehicles if you’re still in the market, including our [insert similar vehicle; link to CarGurus listing]. Would you be interested in coming in to learn more about this vehicle?
 
We’re open [insert dealership hours] if you’d like to set an appointment or stop in.
 
Looking forward to hearing from you!
 
Kind regards,
[your name]
[your phone number]
[dealership name]
[dealership address]

Responding to Email Leads

Buyers on CarGurus specify what they're interested in on their lead submissions.
For the best responses, tailor your email communication to get them into your dealership.
Use these customisable templates to effectively respond to every lead scenario.

Highlight the appropriate response, and copy and paste it into your email to send to your lead.
Remember to edit your vehicle and dealership details.