CarGurus Display Advertising

See below for more information on CarGurus display advertising solutions for dealers.

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Audience Targeting 
  
Strategically target CarGurus in-market shoppers who view vehicles similar to yours. Own the advertising on your VDPs and retarget shoppers who view your VDPs.

  • Reach in-market CarGurus shoppers who haven’t yet connected with your dealership.
  • Drive engaged shoppers directly to your dealership’s website with dynamic ads customized to your available inventory.
  • Maximize results through real-time optimization of ads and audience.

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Audience Expansion
     
Own the advertising on your VDPs and retarget shoppers who view your VDPs.

  • Display Ads - On CarGurus
    • Own your VDPs with 100% exclusivity.
    • Dealership branded ads live on your CarGurus VDPs and bring shoppers directly to your website.
  • Display Ads - Offsite
    • Retarget customers who view your VDPs on premium sites after they leave CarGurus, for 30 days.
    • Access to native custom ad templates that outperform the industry standards and bring shoppers directly to your website.
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